Projections are soaring for sales in the coveted e-reader market. With a projected $3 million in sales, 30% will come from holiday sales this season. Prices dropped on the famous Kindle reader, but one fact remains: the only person I’ve seen with an e-reader was an old lady on a bus. People in New York are still reading books. Clearly, anecdotal evidence reigns supreme.
As I patiently wait for an e-reader iPhone app, I wonder who is actually buying these things. Sony has a version for $199, Barnes & Noble is following the iTunes business model with their new Nook, and Apple Tablet rumors are finally coming to a head.
Would I skip the e-reader jumble and jump right back into my safe, reliable pool of Apple products? Yes.
If this war is anything like the mp3 player wars of the early 2000’s, Apple is bound to come out with a superior product. The waiting game may help them: Princeton students already lambasted the Kindle, saying it won’t allow for crucial tasks such as underlining, highlighting, and notes in the margin. This isn’t hard to fix. In fact, a patented multi-touch screen like the iPhone could work exceptionally well for the academic end of reading. I may not see many people walking around with an e-reader these days, but somewhere, hidden deep within the university system; it may be the mysterious Apple Tablet FTW.
You heard it here first: pretty girls use e-readers.