I came across Saint Harridan, a men’s suit company focused on making tailored, quality suits for women and transmen. The company is running a community-based modeling campaign—anyone can join their modeling campaign! See their call for models here.
Mary Going, Founder and managing partner, shared some thoughts with us.
Model: Mayumi Taylor
Queerture: Why did you start Saint Harridan?
Saint Harridan: Your outer appearance affects how you are perceived by everyone - first and foremost by yourself. The clothes one wears can project an image that claims confidence, pride an respect. But, a person cannot claim those things if they are forced to wear clothing that doesn’t’ fit their self image. I want to create the instruments that allow a woman or a trans man to look good, and feel great.
Why did you decide to launch your business this year?
I am a serial entrepreneur. I have founded, run and sold two businesses before. I began thinking about this business in 2004 when Massachusetts passed same-sex marriage. I lived in Maine at the time, and wanted to run down there and get married, but I didn’t have anything to wear! At the time, I was in the process of selling the second business. Tina Tarr, my business partner and I seriously researched it, but decided there wasn’t enough of a market opportunity. Two years ago, I started an MBA program (which was a dream of mine), and while I was in school, the idea came up again. Tina has rejoined me, and our research revealed that now is the right time. I finished school, and we believe we’ve reached the tipping point for a market opportunity, so the time is absolutely right.
Why are there so many companies focused on the butch/stud/boi and transmale client these days?
When your most basic needs are not met—like physical safety—it’s difficult to think about things like what you’re going to wear. We cannot diminish the reality that many of us are still in physical danger. At the same time (thanks to those who have come before us) we have gained a great deal of acceptance, and a good number of basic rights. Dress is an integral part of knowing and projecting yourself, and many people are doing that personal work now. It’s not personal in the sense of naval-gazing, but personal in the sense of maturity and growth. It’s a natural and important need in a person’s life. And, so, naturally, many companies are emerging to fill this need. And, it’s very important to point out that as more of