Dear Mr. Steinhafel
My name is Coya Paz. I'm a director and writer based in Chicago. Some important things to know about me are: I love lip gloss. I love coffee. I love shoes. I love shopping. And until about a month ago, I loved Target. They were an openly LGBT friendly corporation, offering partner benefits and marching in gay pride parades. More importantly, they were my source for all kinds of affordable yet totally stylish stuff. And then... They broke my heart.
They donated a ton of money to an organization called Minnesota Forward, which used the money to create political ads for a candidate named Tom Emmer. And Tom Emmer is a total gay-hater! Target has apologized to "the LGBT community" for the donation, but here's the thing... they still gave the money to a gay-hater! I mean, he STILL has the money! So, like many LGBT consumers, I'm boycotting Target until they balance their donation to anti-gay candidates with cash money towards gay-friendly candidates or organizations. It only seems fair, right?
You can read about my letter writing campaign on my website, www.coyapaz.com. And a boycott is only effective if you communicate, to the company and to others, so I hope you'll join in and write a letter of your own to Target. Make sure to tell them what you would have bought at Target if you weren't shopping somewhere else. And let's all cross our fingers and hope they make it right SOON. Fall boots are calling my name!
Definitely not Target-priced: The Cole Haan "Nancy Air" suede boot. $498
From: coya paz
Date: 17 August 2010 08:21
Subject: Ongoing Concern...
To: guest.relations@target.com, Gregg.Steinhafel@target.com
Hello Mr. Steinhafel,
This is my 4th letter to Target, and I'm still waiting for a considered response as to why I should keep shopping at Target despite your contributions in support of a vehemently anti-gay political candidate. Because, believe me, I really really REALLY want to shop at Target. The past month has been miserable. I never realized how often I went to Target until I stopped going to Target! At least 3 or 4 times a week, I find myself needing some small thing around the house and I think, "Oh, I'll just run to Target and..." POP! My bubble bursts and I remember that I can't.
I almost caved last week. I got some really enticing coupons celebrating the fact
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i'm with mystics
i love how it's so apparent what a dedicated target shopper you are/used to be.
My Target Love-a Confession
Today my neighbor across the hall got a Target box in the mail and as much as I wanted to leave a post in note scolding him for shopping at Target, i was intrigued, a little jealous, even.
There's a Target close by my home in Brooklyn-Atlantic Terminal. It's always bare-shelved because it was the only Target for miles. There's a new one, though, on 116th Street and I hear it's pretty.
I, too, just did some Target Dreaming...admired a beautiful desk at a friend's apartment, thinking of accent pillows, frames, birthday presents for my girlfriend and this reminded me that I MUST.NOT.TARGET.SHOP.
Thank you for the reminder.
Erika has spoken.
Now, go read my blog
www.blackgayjewish.com
What's so awesome about this
What's so awesome about this letter is that you can tell you really are a devoted shopper. Me, only occasionally, so I couldn't make quite as convincing a case.
For me this isn't just about the gay aspect of Target's political activities, it's about wanting them and their money out of elections completely. Citizens United MUST be gutted, and the only way I can see to do that right now is vigilance at the grassroots level.
Helloooo Coya!
Thanks, I needed that.
Also a good reminder that it is time to shoot them a follow up of my own. And I will not, will not, WILL N-O-T cave and browse all the cute cheap school stuff that I am always tempted to pick up at this time of the year for my class.